The Spirit of Christmas

Posted by Responsible Business blog on 1/12/2015 at 11:51 AM in Social Innovation Permalink Comments (0)

Hidden gems at the Home of Christmas Shopping

Early November saw Kensington Olympia come alive with all things magical and festive for the annual Spirit of Christmas fair.  This ‘home of Christmas shopping’ in association with House & Gardens played host to hundreds of exhibitors selling everything from champagne and jewellery to holidays and garden design.

I was lucky enough to be able to join the ‘From Babies with Love’ stand, where Founder Cecilia Crossley had beautifully crafted a display of their new range of organic baby clothes. With all profits going to orphaned babies around the world, what better incentive did I need to roll up my sleeves and offer my support?

With so many exciting businesses under one roof, I took the opportunity to do a recce and see what other social enterprises I could find at the Fair. It didn’t take me long to stumble across Tea People, the speciality tea company that sends 50% of its profits to education projects in tea growing regions. Just a few stands along I found Jollie Goods, a sock business with a mission to support those facing issues of homelessness. My continued hunt led me to Bushbells, my eye caught by the vibrantly colourful kikoy cotton beachwear and clothing. Only when chatting to the team about my recent trips to Kenya did I discover that all their proceeds are supporting educational projects on the Kenyan coast.

The list grew as my explorations continued and I was pleasantly surprised to see so many businesses with a social mission exhibiting alongside the mainstream. Social Enterprise UK statistics have shown that entrepreneurs are choosing to start up social enterprises rather than mainstream businesses – 35% of social enterprises are start-ups, more than three times the proportion of SME start-ups.

This was certainly evident at the Fair and extremely encouraging, but it often took some digging to find those businesses creating social value in their communities. This begs the question - should the businesses be doing more to promote their social impact? Or is it only right that their products are more prominent than their stories? As a Marketer I would always argue that a desirable brand should be priority if a business is to be sustainable. However, in an environment where a captive audience is presented with significant choice, the rules should perhaps be bent and consumers should be given the opportunity to use their purchasing power to make a difference.

This debate could go on, but the fact that hidden gems are thriving alongside mainstream business is reason enough for celebration. I hope that Spirit of Christmas sees the trend continue for many years to come.


Victoria Maltby

Victoria Maltby MCIM

Victoria is a Marketing Manager at Deloitte with 10 years of marketing communications experience focused on corporate marketing and corporate responsibility. She is currently taking a career break to support Deloitte Social Innovation Pioneer alumni From Babies with Love.

Social Mobility Week: It's not where you're from, it's where you're going

Posted by Responsible Business blog on 2/10/2015 at 11:51 AM in Diversity, Skills and Education Permalink Comments (0)

Where we come from is an important part of our identities, however it should not define or limit our aspirations. I was reminded of this while at Moseley School in Birmingham last week, where 40% of the 1,400 students are eligible for free school meals. The importance of social mobility at the school cannot be under-estimated in light of the uncomfortable fact that across the UK, children receiving free school meals achieve 1.7 grades lower at GCSE (source: Child Poverty Action Group). Social mobility is a complex issue, but last week we demonstrated our commitment to playing our part in addressing it through Social Mobility Week and some other commitments.

Through our Deloitte Access programme with Teach First, Moseley is one of the many schools we work with to ensure we are living our purpose – making an impact that matters. Some may ask what ‘living our purpose’ means in practical terms and how firms like ours can make an impact that matters when it comes to social mobility.

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What can you learn by climbing a volcano for charity?

Posted by Responsible Business blog on 13/08/2015 at 10:37 AM in Charitable Giving Permalink Comments (0)

Last month I was lucky enough to be one of the 44 participants chosen to take part in a challenge of a lifetime climbing Mt. Cotopaxi, a 5,897m high ice capped active volcano in Ecuador all to raise funds and awareness for our 3 Charity Partners: Alzheimer’s Society, Mind, and Prostate Cancer UK.


The preparation was pretty intense – on day 2 we walked 9 hours at altitude into a driving wind and camped overnight at 4,000m in the wind and lashing rain. That was followed by climbing the 4,750m peak of Mt. Ruminahui on day 4, which involved a seriously scary final ascent to the summit rock on which only two could stand at once (to stare down at the 2,000m vertical drop the other side).

None of that prepared us for the final night’s ascent of Cotopaxi. This involved a 1,100m vertical ascent through the night in extreme cold due to the wind chill, climbing in crampons, ice pick in hand, up a glacier only to be greeted at the top by acid rain and sulphurous fumes!


As I reflect on the journey, here are 2 things I will take away from the experience forever:

  • Everyone has a story to tell. I am inspired by the other participants who took part in the challenge. Hearing the stories of why we had all chosen to take part during the training walks was one of the most enjoyable things on the journey – particularly from those who had personal connections to the charitable causes. For me it highlighted how much we can learn from one another if we take the time to connect and share our stories with others.
  • We are all capable of more than we first think. The challenge was equal parts physically and mentally draining, and there were many moments when I thought the exhaustion would get the better of me and I would throw in the towel. The important thing I learnt was to just take one small step at a time … small bits of progress soon and up to a big achievement, and before you know it a campsite is in sight, where a comforting cup of apple and cinnamon tea is waiting. 

I’ll happily admit this was one of the hardest things I’ve ever done – but hands down one of the most rewarding too!

  Philip Ly

Philip Ly brand

Phillip Ly- Senior Consultant, Risk Advisory

Phil Ly is a Senior Consultant in the Risk Advisory team at Deloitte. He joined as a graduate in 2011 and specialises in providing data-driven solutions to our clients in the area of Analytics, Information Management and Data Strategy. He is co-chair of the firm’s Multicultural Network and has previously a volunteer relationship co-ordinator for the Deloitte Social Innovation Pioneers Programme.


A pioneering new service

Posted by Responsible Business blog on 1/07/2015 at 12:51 PM in Charitable Giving, Impact and reporting, Social Innovation Permalink Comments (0)


From Babies with Love imageBecoming a parent heighted my concern for the welfare of children universally. 

Of course the instinct to protect my children comes first, but the thought of any child, anywhere, living in a rubbish dump, sickens me. I believe everyone feels this way, parents especially. I was out shopping for my son’s baby clothes and thought to myself: if I could buy beautiful baby clothes and know the profit helps children in need, why would I buy anywhere else? Because I couldn’t find a way, I set up From Babies with Love.

From Babies with Love is the baby brand that donates 100% of its profit to orphaned and abandoned children.

We donate every penny of profit from our beautiful organic baby clothes to SOS Children, to build and run children’s villages around the world. In these safe, happy places, some of the world’s most vulnerable children can grow up in a loving family. 

Earlier this year we launched our Maternity and Paternity Leave Gift Service with Deloitte as our first large client.

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The challenge of a lifetime

Posted by Responsible Business blog on 25/06/2015 at 12:12 PM in Charitable Giving Permalink Comments (0)

On 17 June, the first group of Deloitte staff set off on the challenge of a lifetime. Deloitte’s Charity Challenge 2015 sees 246 Deloitte staff, including 24 partners, undertake four challenges across four continents in an effort to raise £1 million for our charity partners Alzheimer’s Society, Mind and Prostate Cancer UK. They will be climbing Mt Kilimanjaro, Cotopaxi and Mulhacén in Spain as well as a triathlon style jungle trek, mountain bike and white water rafting activity in Borneo. This is largest fundraiser we have ever attempted!

I have been involved with this project from its inception over 2 years ago, alongside our partner sponsor and the Head of Corporate Responsibility, so I have mixed emotions now that it is all finally underway. As the Charitable Giving lead at Deloitte, I work directly with our charity partners and have developed a strong relationship with them all. I have a personal connection with two of the charities which means that my passion to raise awareness and funds is more than just about it being my job.

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Building a legacy through a progressive partnership

Posted by Deloitte UK Blogs on 21/04/2015 at 3:23 PM in Charitable Giving Permalink Comments (0)

There’s a quiet revolution taking place in our country - the way in which we think and talk about mental health. In homes, communities and workplaces, more and more people are being open about their experiences, and there is a growing level of awareness amongst employers, civil servants and politicians that this issue affects one in four of us.

At Mind, we have been playing a vital role in working with many organisations. With the support of Business in the Community, many businesses have now signed the Time to Change pledge and hundreds of thousands of people took part in the Time to Talk Day in February. We have ambitions to turn the growing awareness of mental health into action and it is through partnerships with highly effective businesses such as Deloitte that we believe we can make the most of this rare opportunity.

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Corporate Partnerships can support with awareness of our causes

Posted by Deloitte UK Blogs on 21/04/2015 at 3:19 PM in Charitable Giving Permalink Comments (0)

There are 850,000 people living with dementia in the UK, over 40,000 of those are under the age of 65 and still of working age. With numbers set to rise, businesses have an increasing social responsibility to become more aware of dementia and help break its stigma.

Recently, Alzheimer’s Society was proud to announce that the Dementia Friends programme has reached one million people. The campaign has harnessed the energy of individuals, communities and organisations, allowing anyone to learn more about the condition, and making sure people with dementia are understood and included. As a Dementia Friends Champion myself, I have provided sessions to a range of people, including Deloitte’s Senior Leadership Team.

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The benefits of corporate partnerships

Posted by Deloitte UK Blogs on 21/04/2015 at 3:10 PM in Charitable Giving Permalink Comments (0)

Prostate Cancer UK share their views on the benefits of corporate partnerships.

More than ten thousand men die of prostate cancer each year in the UK. That’s one man dying every hour of every day. And there are over a quarter of a million men living with the disease in the UK today. It’s as big an issue for men as breast cancer is for women.

The good news is that prostate cancer can often be successfully treated, if it’s diagnosed early. But there’s less good news too. The number of men identified with prostate cancer is growing fast. It’s predicted to become the most common of all cancers in the UK over the next decade or so. And while people are gradually starting to become more aware of it, too many still know dangerously little about it.

That’s why when Deloitte employees chose Prostate Cancer UK as one of its charity partners in 2013, we asked them for their support on our awareness programme - an ambitious project aiming to reach 300,000 of the most at-risk men over three years to tell them about their risk, the signs of prostate problems and what they can do if they have concerns.

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TMT Predictions School Challenge

Posted by Deloitte UK Blogs on 12/03/2015 at 5:20 PM in Skills and Education Permalink Comments (0)

Teach First At Teach First, we are delighted to see the return of Deloitte’s annual Technology, Media & Telecommunications (TMT) Predictions Schools Challenge this year reaching sixth form students from across Deloitte Access partner schools as well as a wider network of schools. The event directly supports our vision to give every child access to a brilliant education and our commitment to tackling the shortage of specialist Science, Technology, Engineering and Maths (STEM) teachers in the UK.

In recent years, this shortage has meant that schools in low-income communities have been hit especially hard. Less than a third of students eligible for free school meals achieve a science GCSE at grade A*-C, compared with 70% of their wealthier peers.

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Drawing from a wider pool

Posted by Responsible Business blog on 26/09/2014 at 5:28 PM in Skills and Education Permalink Comments (0)

Drawing from a wider pool
Growing up in Belfast during the 1970s and 1980s, I was the first person in my family to pass the 11+, to go to grammar school and then onto university. I am now a Partner at Deloitte, one of the biggest management consultancies in the UK.  I work hard and enjoy what I do and never really thought that my story was in any way unusual. Having three children of my own now and seeing how hard they have to work and the competition that exists for jobs, I imagine that my story would be less common today.

We know from research that socio-economics is a major determinant of educational outcomes.  Another impact of this is that many young people find themselves in challenging schools without the support they need to make the best choices or compete for the best jobs.  And this is often exacerbated by employers who want to recruit in the most cost-effective way possible – which often means going to just a select few universities where they can take their pick from a very talented and high performing student population. But increasingly this is not a diverse one.

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